![]() ![]() Both companies embraced the then IBM model of lock-in and focused initially on revenue and market expansion, which isn’t unusual in a new company. Apple first, and then Microsoft, and the two firms were then known as the “ Pirates Of Silicon Valley” even though Microsoft was up in Seattle.Īpple has primarily remained a hardware company, shifting impressively to consumer devices, and their most potent product is no longer the PC it is the iPhone. Apple and Microsoft were both birthed by the creation of the PC. ![]()
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